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Axioms in the Future of Publishing
Planning Tools for Writers
Andrew Burt |
Bits Of Destruction Hit the Book Publishing Business is a good article; I applaud him for taking a peek at one possible future, and I hope it spurs a debate where others analyze it, and project other futures.
In that vein... :)
I'm not sure this specific article stepped back far enough, or projected far enough. I imagine a buggy-whip maker analyzing the impact of the automobile, calling it a shakeup because cars don't need hay to eat, and projecting that buggy-whips makers will have to split their profits differently in the future. Yet not imagining results like suburban sprawl, inner city problems, drunk driving deaths, air pollution, cars' contribution to global warming, the rise of the mideast as a power center and source of global conflict, peak oil, etc.
I doubt any of us could accurately project what the future holds for reading, publishing, or writing as an income source. However, I think there are some unshakable first principles that one can start from. I'll lay out what I think they are, then let's see where they might lead.
- People get a certain amount of benefit from reading "stuff"
(for example, readers get information or entertainment).
- People have limited time, limited money, and many choices of
how to spend those — thus there will be time and price competition
imposed on reading material in general, and on any one piece of
reading material in specific.
- Someone has to create that stuff.
- Readers have to locate that stuff. Requires getting eyeballs
- Readers will employ some kind of filter to choose what to read
when faced with choices. (Favorite authors, recommendations, pretty
covers, what happens to be on a shelf when they walk by, etc. etc.)
- Various intermediate entities have potential to increase
the eyeball-attraction and creator-profit.
Examples: Publishers today are in this category; they help get
certain books seen (even by merely paying for enough copies to
get printed and shipped to a lot of bookstores where eyeballs
can walk by to see books on shelves). Bookstores are in this
category. (Books currently sell better if available on store
shelves.) Distributors too. Printers. Reviewers. Preview sites
on the web. Search engines. Social networking sites. Oprah.
Etc. etc. -- very long list of potential facilitators.
- Creators and intermediaries who are good at what they do, and make the right choices and/or get lucky, will earn money.
I think those are fundamental concepts that don't go away because of digitization.
However, digitization impacts every one of those elements individually.
(List of just a few random examples: People may get a different amount of satisfaction from digital reading. [I read almost 100% digitally now, mostly on my Blackberry, and I enjoy it more, and read more now than I ever did before, as one random and optimistic datapoint.] People have more choices how to spend their time and money. But ebooks can also be priced cheaper and make that money equation tilt in favor of reading. Free e-copies, pirated copies, people writing (possibly dreck) and giving it away free on web sites, potential impacts on copyrights, etc. are a result of digitization and impact the money equation. Creators may create different forms of "stuff to read" as a result of work being digital, and thus not necessarily text-only, or necessarily linear, etc. Words will play a secondary role in some cases, e.g. gaming. Locating "stuff to read" is quite different in an Internet age, and this will only get more different. "Filters" are changing right now, and I don't think we seen nuttin yet. For one thing, there will be many more intermediaries because of digitization (1999: Google has what to do with books? 1993: What's an "Amazon"? 2005: What's a "Twitter"?), and of course many impacts on existing ones. Just for example.)
I don't think we can predict the impacts. Just like buggy-whip makers couldn't foresee sprawl. (Which, as science fiction writers, gives us amazingly fertile ground. Gives me chills just imagining.)
But we do know there will probably be some readers, and some people creating "stuff to read", and some links in various kinds of chains between those. Some of those chains will involve money. I feel pretty safe with those predictions. :)
The axioms above are like chess pieces, and the set of possible futures like the set of all possible chess games. Uh, that's a lot. But we can, like a chess player, shape that future.
I also think playing it conservative with the guesses on kinds of impacts that will arise is nearly useless. I think to improve the odds of success, the better approach is to imagine as broadly as you can, and lay out plans for every scenario we can collectively imagine. Then choose from the most promising plans as time plays out. (Rather than trying to craft a plan based on reacting to what's happened.) In other words, I'd rather imagine the possible events and as a result install a smoke detector in my house and have a fire evacuation plan instead of winging it if the house catches fire in the middle of the night.
The good thing is that creators (as a collective group) hold more cards than any given intermediary. We should, though, be imagining scenarios and making "what if?" plans. Trying experiments. Not just waiting to see how it plays out.
There are many possible outcomes that could be analyzed. What happens, for example, if bookstores cease to be the focal point of sales? Or, do authors want to continue to sign over exclusive electronic rights to publishers and risk that publisher not being facile enough in profiting from changes as they happen (publishers not being notoriously fast to adapt)? What are the warning signs for when free ebook copies cease to be promotional and start eating into profits?
I think, for example, that organizations like SFWA are one of the untapped intermediaries in the chain from author to reader. I've said for years that SFWA has potential to become a brand that readers understand, a marker of quality (perhaps SFWA does not equal "excellent" but maybe "above average" -- which is saying a lot in the face of the long-tail sea of dreck). SFWA could be a well known source of digital editions, and payment collection. Sort of like what I set up with "iFiction" but on a broader scope (iFiction is a payment collection tool for direct author-to-reader sales). Or why not a SFWA-Kindle store on Amazon? SFWA could offer "free for a time" licenses monitored via the net (a la http://copyrightaccess.com/license ). And so on.
Maybe digital editions won't become worth real money and tree paper will reign supreme, but the odds seem agin' it. The trend is looking that way. (Considering the shape of the curve of time vs. the percent that digital editions are of total sales, statements like Amazon's that Kindle sales are 35% of sales for titles with Kindle editions, and so on.) The writing looks like it's on the wall; so in case it is, it's worth planning for. Publishers have already started creaking in that direction, and authors are behind the curve.
Yes, there will be plenty to complain about those intermediaries on the way. The Kindle contract sucks. Google is evil. Etc. But we have to be aware of the point where we're cutting off our noses to spite our faces.
I think as SF writers we're more uniquely positioned to think of the "what if?s" than other groups. We might, had we been around at the dawn of the automobile, been able to imagine peak oil, MADD, sprawl... And ways to deal with it.
This isn't an article where I make prognostications of how it will be. No single one of us can know (barring a time machine). Rather, it's an article laying out a framework we can all use to propose and examine possible futures.
So let's open the floodgates of creativity and imagine future scenarios, given the axioms. I open the floor to your wildest visions of the publishing future. Post them here:
[ 10 comments | Add a comment ]
10 posts • Page 1 of 1
[Reposted from old comment system, from B.C. Hill on Fri, 24 Feb 2012 08:05:41 0000]
I was one who loved the smell of an old novel in my hands as I re-read some of my favorite series. But then half of my books were ruined when the basement flooded. I've slowly been replacing my favorite novels in the digital format and I'm a believer. I can carry THOUSANDS of books with me at a time. And better than that I can back them up on different computers and even an external harddrive. So I'm sold on ebooks.
[Reposted from old comment system, from B.C. Hill on Thu, 23 Feb 2012 21:28:42 0000]
I've been a Critter for a almost six months now. I've critiqued some good stories and some bad stories. What I would like to see is a rating system for how much the other Critters liked the story (1-10). Then every six months, (or maybe once a year,) our honorable Critter Captain could re-post the 20 highest rated stories and have a contest. The winner of the contest, (maybe even the top three,) would be awarded a free ePublishing for that story from reAnimus. This would be a win-win situation. The best writers would actually get there work in the ether and reAnimus might just discover the next big name. This might also work for the novel submissions (but only annually of course.)
[Reposted from old comment system, from anonymous on Sun, 23 Jan 2011 01:01:03 0000]
I think my app would lock up and fry whatever device I was using it on if it tried to predict what I'd want out of books. I read just about every genre except erotica, but have extremely picky taste about the plotline/non-fiction topic and about the writer's style.
[Reposted from old comment system, from Chris Kubica on Mon, 26 Oct 2009 02:33:02 0000]
I have a new paradigm idea;
http://chriskubica.posterous.com/a-publ ... p-fbf09-to
[Reposted from old comment system, from Matt on Sun, 18 Oct 2009 19:46:50 0000]
Writers want a paycheck, so they can pay the bills and move on to the next project. Online readers like free stuff, and are willing to put up with some on-screen advertising to get it. Right now (right here) some writers are capable of and willing to manage the mess of microdonations, clickcounts, etc. Over at another publisher they've taken the next step of paying the writer and handling the headaches of epublishing a pay-for magazine. What's next? Connecting 'paycheck' to 'free.'
I imagine a suite of apps, from submission through presentation.
Customers would read free, using the proprietary presentation manager. The presentation manager would display targetted ads, force a brief windowed ad between chapters, run an extended presentation at mid-book, and every other trick we can think of to attract advertiser cash. On the other hand, customers could earn black-out tags to drop on least-liked ads, ad-free minutes, chapters, even entire sessions by participating in pre-reading surveys and presentations.
Submitting authors would face a similar system, participating in ads and rating other submissions to earn permission to submit. Volunteer Assistant Online Editors would earn value by rating submissions and ads. Highest rating submissions would get an editorial read, the rest 'returned unconsidered' after a reasonable period.
Print publishers, TV networks, and film producers could pay a fee to view and opt on the highest rated submissions. Even competitor publications could pay to search unconsidered or rejected submissions and opt on those that 'fit' their publishing profile.
And all this would be automated, allowing the editor/publisher to go about the business of choosing and buying content that attracts more customers. Sounds like a quite a bit of work building the system, and no guarantee it would work, but who knows?
[Reposted from old comment system, from Jeff on Thu, 15 Oct 2009 22:23:58 0000]
I agree that evolution is coming. I've toyed with the idea of teaming up with a filmmaker friend of mine and doing a hyper-linked story. I am thinking about doing the backstory with audio and video files, allowing the reader to learn more about the characters' history (and some flashbacks relating to the plot) through the multimedia. I don't have the foggiest idea, however, what market would be interested.
[Reposted from old comment system, from anonymous on Thu, 15 Oct 2009 13:23:33 0000]
Ebooks are here to stay - but it may take a while. Personally, until you can get a decent reader for under £100 I'm not going to even try them. And I hate reading long fiction on a normal VDU.
Another interesting question is how the change in media is going to affect the form itself. Novels co-evolved with the book; linearity, pages, chapter divisions, etc., are all products of the medium. Electronic novels need not be so linear, providing opportunities for random access and interactivity. Some people are already reporting their reading habits are changing due to internet exposure - see this article:
[Reposted from old comment system, from Jeff on Thu, 15 Oct 2009 03:00:14 0000]
There will be a generation lag for electronic reading. I love the smell of books in the stacks. There is something very satisfying about having a hefty (and sometimes musty) book in your hand. I also feel (irrationally) that there is a lack of permanence to an electronic book. I imagine my children discovering my collection in the same way I discovered my parents' collection, and their parents' collections. Perhaps the time of the book will pass us by. I hope not.
I say there will be a generation lag because my children are already reading electronically more than digitally. It's natural to them. It seems artificial to me. I don't think it will take long, however, for my breed to die out and be replaced by readers that demand instant electronic access to media tailored for them.
I worry about profiling of users. I forsee a future where your likes and dislikes are so well known by the media channels that they can predict, very accurately, what new books you will be predisposed to buy. There's something about that, however, that disquiets me. The fragmentation of our society into market niches, I fear, will have negative consequences we don't yet understand.
[Reposted from old comment system, from Jack Calverley on Wed, 14 Oct 2009 23:59:44 0000]
I agree with the aburt analysis.
I would paraphrase as create-distribute-select-and-render. And we are looking at ever more automation and ever wider dispersal.
What anyone wanting to earn a living in this picture needs is to maximise traffic to their portion of the production cycle. But that is to buck the trend of wider dispersal.
One question to consider is: How is the end-user (consumer of stories) going to get what they want - correctly filtered for their needs, taste, style and quality? That would be the killer app you want, sir?
Yes, and once upon a time it was main();
[Reposted from old comment system, from Benjamin on Wed, 14 Oct 2009 23:19:23 0000]
I only go to a bookstore to look a book over. If I like it, I go home and order it from Amazon.
10 posts • Page 1 of 1